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Ocoa Beauty
Latinx-Owned, Essentials, Beauty Paulina Laroya 9/26/25 Latinx-Owned, Essentials, Beauty Paulina Laroya 9/26/25

Ocoa Beauty

Dominican curly hair care brand OCOA, founded by sisters Cory and Nicol, uses natural ingredients such as rice extract, marula oil, and argan oil in formulations that were tested over two years. Their very first product, the Curl Cream, still uses the same formulation to this day!

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Everyday Humans
AAPI-Owned, Essentials, Beauty Naff™ 6/22/24 AAPI-Owned, Essentials, Beauty Naff™ 6/22/24

Everyday Humans

Everyday Humans is a proudly WOC-owned urban beauty brand that specializes in making comfy, conscious sunscreens. Inclusivity is a must for the brand, offering a 100% zero white cast formula that suits different skin tones and addresses other skin concerns.

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Status Gaea
Content, Clothing, Beauty, AAPI-Owned, Latinx-Owned Paulina Laroya 3/29/21 Content, Clothing, Beauty, AAPI-Owned, Latinx-Owned Paulina Laroya 3/29/21

Status Gaea

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Breukelen Polished
Black-owned, Beauty Paulina Laroya 1/9/21 Black-owned, Beauty Paulina Laroya 1/9/21

Breukelen Polished

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The Honey Pot Company
Beauty, Black-owned, Essentials Paulina Laroya 12/12/20 Beauty, Black-owned, Essentials Paulina Laroya 12/12/20

The Honey Pot Company

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Base Butter
Beauty, Black-owned Paulina Laroya 7/18/20 Beauty, Black-owned Paulina Laroya 7/18/20

Base Butter

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